ALAMBRA Dairy and ALFAMEGA Hypermarkets offer €5,000 to the Complex SKE Kouris – Xylourikos, as part of their action dedicated to the Cypriot grandmother

To pay tribute to the grandmother’s valuable contribution to society, ALAMBRA Dairy and ALFAMEGA Hypermarkets continued the tradition of offering, implementing their seventh joint action in a row. The action was carried out as part of the “Yiayia mou… thank you” campaign and ran from March 28 to May 8, 2024.

The aim of this year’s action was to financially support the work of the Community Volunteering Council (CVO) of the Kouris – Xylourikos Complex, which covers the basic needs of elderly people from the 12 villages, under the Elderly Services Program. In order to achieve the goal, the two partners allocated part of the revenues from the sales of ALAMBRA products during the specific period.

In the meeting they held with the President of the SKE of the Kouri-Xylourikou Complex, Mr. Giorgos Georgiou, on the morning of June 13, 2024, the two partners had the opportunity to show their practical support by handing over a check of €5,000. Michalis Petrou, Commercial Director and Anastasia Natsika, Brand Manager, and Natasa Konstantinidou, Director of Communication and Corporate Social Responsibility of ALFAMEGA Supermarkets, gave their “present” on behalf of ALAMBRA Dairy Industry.

ALAMBRA Dairy and ALFAMEGA Hypermarkets have renewed the solidarity appointment with the public for next March, as the campaign returns in March every year, on the occasion of Grandmother’s Day which is celebrated on March 28. With the catalytic contribution of the consumer public, the two partners have so far supported seven different foundations, offering €35,000 in total.

Staying true to their vision of contribution to Cypriot society, the two partners continue to enrich the multifaceted Corporate Social Responsibility programs they implement, with distinct actions that have a positive impact on people and the environment.