“Dedication to… life” – Collaboration with ALPHAMEGA supermarkets to support Europa Donna Cyprus

Continuing the campaign “Dedication to Life”, our organization proceeded to financially support Europa Donna Cyprus, for women and men with breast cancer.

On Thursday, December 7, 2023, Mr. Michalis Petrou- Commercial Manager, and Mrs. Anastasia Natsika- Brand Manager, accompanied by Mrs. Natasa Konstantinidou, Director of Communication and Corporate Social Responsibility of ALFAMEGA Hypermarkets, visited the House of Europa Donna in Nicosia and handed over to Mr. Marios Charalambides, Executive Director, a check to support the organization’s valuable work.

The amount was collected in the context of ALAMBRA Fresh Milk campaign “Dedication… to life”, which involves a series of activations aiming towards the financial support of organizations with a social benefit character, as well to validate the company’s commitment to long-term social contribution. For the purposes of the campaign, ALAMBRA Fresh Milk company has joined forces again with ALFAMEGA Hypermarkets, aiming to strengthen the work of Europa Donna Cyprus, organizing an action that took place from August 10, 2023 until October 4, 2023.

With the catalytic participation of the customers of ALFAMEGA Hypermarkets, who supported the effort by purchasing products of the ALAMBRA Fresh Milk, the two partners – who share the same vision and human-centered philosophy – managed to strengthen the sacred mission of Europa Donna Cyprus to support breast cancer patients and their families. Specifically, with the purchase of any package of ALAMBRA Fresh Cypriot Milk (1L or 2L) from ALFAMEGA Hypermarkets, Europa Donna Cyprus was offered 3 cents per liter.

During the delivery of the check, Mr. Charalambides warmly thanked the two partners for the initiative. In their turn, Mr. Petrou, Mrs. Natsika and Mrs. Konstantinidou thanked and congratulated Mr. Charalambides for the organization’s important work and pledged to continue supporting the organization.