Thank You Yiayia: ALAMBRA Dairy company and ALPHAMEGA Hypermarkets support the Cypriot grandmother for the eighth consecutive year!

On Friday, March 28th, Grandmother’s Day, a press conference was held to mark the eighth consecutive campaign by the ALAMBRA Dairy Industry, titled “Thank You Yiayia!”

The campaign, consistently carried out with the valuable collaboration of ALPHAMEGA Hypermarkets, is part of ALAMBRA’s Corporate Social Responsibility program and serves as a tribute to the Cypriot grandmother. To date, the two partners, with the decisive contribution of the public, have offered financial support totaling €35,000 to elderly associations and care centers.

The goal of this year’s campaign, which runs from March 20th to April 23rd, is to support the work of the Nicosia Multifunctional Municipal Center, and specifically its Elderly Care Home. For this noble cause, part of the proceeds from the sale of “Yiayia” (Grandma) branded products at ALPHAMEGA Hypermarkets will be allocated towards purchasing essential equipment for the Center and its residents.

The press conference was opened by Mr. Michalis Petrou, Commercial Director of ALAMBRA Dairy company, who highlighted the pivotal role of Grandma Kakoullou—an iconic figure of the company and a key part of its history and development. He also emphasized the invaluable role of grandmothers and grandfathers in society and in the family unit.

Representing ALPHAMEGA Hypermarkets, Ms. Natasa Konstantinidou, Director of Communications and Corporate Social Responsibility, spoke about the Hypermarkets’ consistent commitment to ongoing support through initiatives that help build a society of empathy and inclusion. She closed by inviting consumers to support the noble goals of the campaign, describing it as an act of love and gratitude to the grandparents who have contributed so much to families and to the country.

Also present at the press conference was the Mayor of Nicosia and President of the Nicosia Multifunctional Municipal Center, Mr. Charalambos Prountzos. He spoke about the vision and work of the Elderly Care Home, which offers 24-hour holistic care and protection. In his remarks, Mr. Prountzos also addressed the objectives of the campaign and thanked the two partners for their initiative.

The coordination of the press conference, which took place at the UNESCO Amphitheatre of the University of Nicosia in the presence of media representatives, was undertaken by Ms. Anastasia Natsika, Brand Manager of ALAMBRA Dairy Industry.

Nicosia Multifunctional Municipal Center

The Nicosia Multifunctional Municipal Center, which this year’s “Thank You Yiayia” campaign supports, is a non-profit organization born out of the need to help address the serious social issues affecting the Municipality of Nicosia, both inside and outside the old city walls. The Foundation was established as part of the Municipality’s effort to promote social support, equality, acceptance, and the provision of care, protection, and employment to citizens who are in genuine need of assistance and support.