CSR YIAYIA MOU S’EFXARISTO 2022
At a press conference which was held on March 29, Petrou Bros Dairy Products Ltd and ALPHAMEGA Hypermarkets announced the continuation of their existing CSR collaboration YIAYIA MOU S’EFXARISTW (Thanks Granny), in support of local charities which help elderly women.
The collaboration, which this year celebrates its 5th anniversary, honours all Cypriot grandmothers for their nurturing role in the family institution and important contribution to society, through offering financial aid to charities that help seniors. Since 2018, Petrou Bros Dairy Products Ltd and ALPHAMEGA Hypermarkets have financially supported four different charities, with grants totalling 20,000 euros.
This year and via their latest collaboration, the two organisations aim to support “Ayios Dimitrianos”, a Dali-based charity of similar aims. Throughout the press conference, the two organisations invited the public to back this new effort, by purchasing “Alambra” and “Yiayia” products from ALPHAMEGA Hypermarkets from March 24 to April 26, as part of the proceeds will be donated to the said charity.
This new initiative has become a common element of both organisations’ CSR programs, which implement activities with social mission to support the relief of elderly people and other vulnerable groups.
The press conference was covered by local media and was addressed by ALPHAMEGA Chief Communications and CSR Officer Natasa Constantinidou and Michalis Petrou, Commercial Manager of Petrou Bros Dairy Products Ltd
