Petrou Bros – “ALAMBRA” with the aim of highlighting its values, history, and commitment to development and quality, created a new image communication campaign with the slogan “Dedication that you can taste”. The inspiration for the new campaign was the real story of Petrou family and more specifically of the founder and General Manager of the company, Mr. George Petrou.

Loyalty. The word that for decades accompanies the dairy industry “ALAMBRA” in every step. Dedication to quality, tradition, taste. Dedication to the first family recipes, those of grandmother Kakoulous, who won a place at the table of thousands of households in Cyprus.

The foundation of the dairy industry “ALAMBRA” in April 1982 was based on these traditional recipes for the production of dairy products, transferring them from generation to generation, keeping their taste and aroma unchanged. Always guided by devotion, love and stubbornness for the best result. Dairy products “ALAMBRA” and “Yiayia” are produced from 100% fresh cow’s, sheep’s and goat’s milk, which is supplied by the company from all over Cyprus.

From the very first months of its release, “ALAMBRA” products won over the consumers, while in 1988 the company carried out its first halloumi export to England, thus marking a new era of exports.

The company has never stopped evolving, fully understanding the needs of the modern consumer, constantly adding new products to its range, combining modern production methods with experience and authentic, family recipes. It has the most technologically advanced equipment in Cyprus, which with respect for the environment, ensures and guarantees the quality of its products.

In a highly competitive environment, Petrou Bros, based on the anthropocentric relationship with its partners and in combination with the consistent quality of its products, has gained a prominent position in the Cypriot industry.

A story based on devotion to tradition, love for the product and unbreakable family ties … A devotion that you can taste …

You can watch here the new TV spot of the company “ALAMBRA”